![Innovation](http://images.ctfassets.net/4csnrrm2wikb/6JcFu4PimMTPhUHXStCdsP/1776deedf6c7035f4b9c145137025282/videoframe_3531-min.webp)
Innovation.
At P&G, innovation is what we do best. We love finding solutions to problems. With the heart of a start-up and the resources of a global corporation, we are always looking for ways to reinvent every aspect of our business. As we innovate, we find inspiration in people—their needs, values, desires, and passions.
Innovation our way
What happens when you infuse a global corporation with the spirit of a start-up? It unlocks a world of new ways to reinvent every aspect of the business.
Innovations Through the Years
1961-2012
1961
Pampers diapers introduced
![Pamper introduction in 1961](http://images.ctfassets.net/4csnrrm2wikb/2rsy12mYGr2OW6wMzHc2ta/7b3b81892f25ed9a2679984270cc728d/Pamper_introduction_in_1961.png?fm=webp&q=90)
1961
Head & Shoulders shampoo launched
![Head & Shoulders shampoo 1961 packaging](http://images.ctfassets.net/4csnrrm2wikb/1vOuH2KYZPzpYkBdfr32X1/bdeea7ac07e2cd87874696688ab0ac76/Head___Shoulders_shampoo_1961_packaging.png?fm=webp&q=90)
1983
Always pads debut
![1983 Always pads packaging](http://images.ctfassets.net/4csnrrm2wikb/7hRa8YC0hjKWSR5nRbRoe7/d9c6fba5187886eaf92eb523c904310d/1983_Always_pads_packaging.png?fm=webp&q=90)
1999
Swiffer launched
![1999 Swiffer product packaging](http://images.ctfassets.net/4csnrrm2wikb/7oul9U4uBZFOsrhTPo3x6L/9822ac1c049a4c2e079205c385aa6e2f/1999_Swiffer_product_packaging.png?fm=webp&q=90)
2003
Olay Regenerist debuts
![Olay Regenerist product packaging](http://images.ctfassets.net/4csnrrm2wikb/3ArHKXSXg2ZbQF7FaHvFpg/6458f11353a450d1e53e798cb62ccc90/Olay_Regenerist_product_packaging.png?fm=webp&q=90)
2012
Downy Unstoppables introduced
![Downy Unstopables packaging](http://images.ctfassets.net/4csnrrm2wikb/4GzL7AOnlTcLL3YuqnXCso/e8ae12496ccb432262320de27ea0082c/Unstopables_Product_Shot.png?fm=webp&q=90)
2012
TidePODS debut
![TidePODS debut](http://images.ctfassets.net/4csnrrm2wikb/2nmN9k4wPZMbD5FL4QeVuV/f8020f3b67d8d4fae1fdbc610ec46eb1/TidePODS_debut.png?fm=webp&q=90)
2012
Vicks ZZZQuil introduced
![Vicks ZZZQuil packaging](http://images.ctfassets.net/4csnrrm2wikb/7MnrrqCvT18P0Wu5LoGurS/9616af421785d60fbcd650d1b5aa89e4/Vicks_ZZZQuil_packaging.png?fm=webp&q=90)
2012-2023
2018
GilletteLabs launches its Heated Razor
![GilletteLabs Heated Razor](http://images.ctfassets.net/4csnrrm2wikb/7c3dN05V293Mt1HUj8Z7xm/c7feacd4a03bc020c55abfddc981cbc2/GilletteLabs_Heated_Razor.png?fm=webp&q=90)
2019
Oral-B iO electric toothbrush introduced
![Oral-B iO electric toothbrush](http://images.ctfassets.net/4csnrrm2wikb/3pahxPqr5ZsxIMRcANsNhb/0835257558f88ab34a520adfe2651022/Oral-B_iO_electric_toothbrush.png?fm=webp&q=90)
2019
Dawn Powerwash dish spray launched
![Dawn Powerwash dish spray](http://images.ctfassets.net/4csnrrm2wikb/7dpg3f3gPjNzj5lOyAzpfb/8d14d37235c9669bfeda8cbedd1124cd/Dawn_Powerwash_dish_spray.png?fm=webp&q=90)
2020
Microban24 24-hour cleaning products debut
![Microban24 24-hour cleaning products](http://images.ctfassets.net/4csnrrm2wikb/4p8bORcgVAhAuSSBa3GDfy/f79d955187eaf0596f09891d904a7687/Microban24_24-hour_cleaning_products.png?fm=webp&q=90)
2021
Crest Whitening Emulsions launched
![Crest Whitening Emulsions](http://images.ctfassets.net/4csnrrm2wikb/3AHod1CNwFWxkmHUeFZrDJ/d3121759e9faf012ce1d6188a9847c63/Crest_Whitening_Emulsions.png?fm=webp&q=90)
People are the center of all we do
We are obsessed with finding solutions to the everyday problems our consumers are facing now and in the future. This starts by combining deep understanding of our consumers to create irresistibly superior products with the most advanced science and technology that impact their daily lives. In doing so, we create value for everyone.
Victor Aguilar
P&G Chief Research, Development and Innovation Officer