A child scientist looks at the molecular model

Take a look inside the bottle

Our goal is to answer your questions about what’s in the products by providing product ingredient information that is clear, reliable, and accessible. In other words, if you don’t find what you’re looking for here or on P&G brand sites, please let us know so that we can live up to our promise.

The scientist tests the ingredients in the laboratory

Ingredient choices and how we make them

Some people believe natural product ingredients are safer to use than man-made, synthetic ones. The reality is that it’s not that simple; both natural and synthetic ingredients have a safe range and an unsafe range. Even basics like sunlight, oxygen, and water have safety limits. So what goes into choosing our product ingredients?

1) Safety. First we define the safe range for every ingredient, whether natural or synthetic. Then we apply the same science-based approach as regulatory agencies around the world.

2) Performance. Every ingredient has a role in delivering the performance you expect from our products. We seek to use the best ingredients for our products so that you can use them with confidence.

3) Sustainable Sourcing. Synthetic ingredients can oftentimes be more sustainable than natural ingredients because they require fewer resources. Sustainable features of a product ingredient depend on the resources used in creating it, harvesting it, making the product and then ultimately using the product. And we’re also doing the legwork to ensure we use the most sustainable and earth-friendly solutions.

Ingredients For Good

Ingredients we do not use

Here is a list of some of the most common materials we get asked about that we do not use as ingredients in any of our formulated products (health care, skin and personal cleansing, hair care, laundry, home care, and oral care):

  • Alkylphenols and alkylphenol ethoxylates
  • Benzene
  • Bisphenol A (not in formulas*)
  • Heavy metals: Arsenic, Lead, Chromium VI, Mercury, Cadmium, Nickel
  • Microbeads
  • Organotins (TBT, DBT, MBT, DOT)
  • PVC (not in formulas*)
  • PAHs (Polycyclic aromatic hydrocarbons)
  • PCBs (Polychlorinated biphenyls)
  • Phthalates**
  • Triclosan
  • Triclocarban**

This list is not exhaustive but a starting point. For specific product ingredients, please see the Brand website here.

We have strict product safety limits in place when any of these materials could be found in tiny amounts due to their natural (or background) presence in water, the environment, or as part of the manufacturing process.
* We do not use BPA or PVC in any of our product formulas. Our use of PVC and BPA is restricted to very small amounts in some product packaging like pressurized aerosol cans or electrical devices where their unique performance is essential for product safety. We will consider new material options as soon as they do arise.
** We do not use these ingredients in new products and are exiting them. More details on our exit timings for these materials can be found in the Common Ingredient Questions section above.

Understanding common ingredients

Even though we ensure our products are safe to use before they hit shelves, we know there’s a lot of conversation around certain product ingredients. Here's our point of view:

Woman enjoying the fragrance

Fragrance Ingredients List

Since 2020 we have published fragrance ingredients down to 0.01% for all our fragranced products in the US and Canada.


Preservatives (including parabens and others)

Preservatives help keep all of us safe by preventing growth of bacteria and mold during the use of consumer products. Different product types need different preservatives that work best for that particular formula. You can rest assured that all of our preservatives comply with applicable regulations and safe limits wherever they are sold.

To find out what preservative is used in your product, you will find more information via Smartlabel® for US and Canada.

Baby diapers & feminine hygiene Baby wipes Air fresheners Health & oral care Laundry & household cleaning Hair care & personal cleaning Skin care leave on products Learn more
Benzoic acid contain contain contain contain contain Visit site
Benzyl alcohol contain contain contain Visit site
DMDM Hydantoin contain contain Visit site
Diazolidinyl urea (small number of products) contain Visit site
Imidazolidinyl urea (small number of products) contain Visit site
Quaternium-15 (small number of products) contain Visit site
Formic Acid contain contain Visit site
Glutaraldehyde contain contain Visit site
Iodopropynyl Butylcarbarnate contain contain Visit site
Isothiazolinones: Benzoisothiazolinone contain contain Visit site
Methylisothiazolinone contain contain Visit site
Methylchloroisothiazolinone contain contain Visit site
Parabens Methyl-, Ethyl-, Propyl- & Butylparaben contain contain contain Visit site
Phenoxyethanol contain contain contain Visit site
Salicylic Acid contain contain Visit site
Sorbic Acid contain Visit site

A small number of products require a different preservative not listed above, including potassium sorbate, benzalkonium chloride, dehydroaceticacid and chlorhexidine digluconate. They are indicated on the ingredient list in the product used.

Preservatives used

For more information on our product safety data, certifications, and strategies, visit our Product Safety site.