Innovation has been core to P&G’s business for more than 175 years. From our early years making soap and candles to today – creating shampoos, shavers and more – we innovate to make everyday life better for consumers. Learn more about our recent product innovations below.

New Product Pacesetters brand product packages including Tide, Puffs, Downy and Secret.

A commitment to innovative products earned P&G eight of the top 25 spots on the IRI New Product Pacesetters™ Report for the most successful non-food product launches of 2015

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Gillette Fusion ProShield

Gillette Fusion ProShield

Jan 1 0001

Gillette Fusion ProShield

Designed with an innovative ProShield Lubrication Bar before the blades, new Gillette Fusion ProShield blade cartridges shield men from irritation when they shave.

Oral-B GENIUS

Oral-B GENIUS

Jan 1 0001

Oral-B GENIUS

Oral-B GENIUS is the world's first electric toothbrush that combines motion sensor technology located in the brush, and video recognition using a smartphone's camera, to track areas being brushed so that no zone is missed.

Pantene Pro-V 3 Minute Miracle Deep Conditioners

Pantene Pro-V 3 Minute Miracle Deep Conditioners

Jan 1 0001

Pantene Pro-V 3 Minute Miracle Deep Conditioners

New Pantene Pro-V 3 Minute Miracle Deep Conditioners supercharge haircare routines in just three minutes with powerful conditioning formulas developed to meet specific hair needs.

Pantene Pro-V Conditioners

Pantene Pro-V Conditioners

Jan 1 0001

Pantene Pro-V Conditioners

Upgraded base conditioner formulas in Pantene Pro-V combine conditioning ingredients into a silky texture for the purest form yet of Pro-V conditioning technology.