P&G has been developing and driving the regulatory acceptance of alternatives to animal testing for nearly 40 years.

Areas of Recognition



The international Organisation for Economic Co-operation and Development (OECD) adopts P&G's DPRA (Direct Peptide Reactivity Assay).


P&G is Platinum Sponsor of the 9th World Congress on Alternatives and Animal use in Life Sciences in Prague. (P&G has sponsored each World Congress on Animal Alternatives.)


A key regulatory authority officially approves and recommends DPRA (Direct Peptide Reactivity Assay), a ground-breaking alternative skin allergy test invented by P&G. Skin allergy is a complex process and an important safety test for almost all ingredients. As a result, this alternative marks a milestone in overcoming the need for animal testing.


The official validation study of P&G’s DPRA (Direct Peptide Reactivity Assay), the first-ever non-animal alternative to skin allergy tests, is successfully published.


P&G sponsors the 8th World Congress on Animal Alternatives in Montreal, Canada.



P&G presents 22 research papers on animal alternatives and animal welfare topics at the 7th World Congress on Animal Alternatives. (P&G has sponsored each World Congress meeting.)


P&G and the Humane Society of the United States (HSUS) collaborate to launch the website AltTox.org. The website is dedicated to advancing non-animal methods of toxicity testing through online discussion and information exchange, with over 4,000 views a month.


P&G provides funding for a senior P&G scientist to work directly with ECVAM to foster the validation of alternative methods, and to advocate for their acceptance by regulatory agencies.


The HSUS and P&G announce a strategic partnership to work together to eliminate testing involving animals for consumer product safety. Both organizations have a long history of commitment to alternatives, and by working together, we’re able to enhance our efforts. Through this partnership, P&G presents the North American Animal Welfare and Alternatives Awards.


The HSUS presents its Humane Award to P&G in recognition of the company’s efforts to make the world a better place for animals.



P&G ends the use of animals for safety testing of its finished product formulations globally.

P&G ends the use of animals for safety testing of its finished product formulations globally.

Since 1954, The Humane Society of the United States (HSUS) has been fighting for the protection of all animals through advocacy, education, and hands-on programs. Every year HSUS presents the Russell and Burch Award to scientists who have made outstanding contributions to the advancement of alternative methods in the areas of biomedical research, testing, or higher education. In 1999, a P&G Researcher won this award in recognition of her work and leadership in advancing alternatives research.


P&G testifies before the U.S. Congress to support legislation to accelerate the acceptance of alternative tests.


P&G joins other organizations, including the HSUS, in helping fund the launch of Altweb, a website resource on alternatives research and validation activities.

Altweb was created to serve as a gateway to alternatives news, information and resources on the Internet and beyond. Altweb is now the U.S. home of the journal ALTEX: Alternatives to Animal Experimentation, which is the official publication of the Johns Hopkins Center for Alternatives to Animal Testing.


P&G sponsors the first World Congress on Alternatives held in Baltimore, Maryland.


Johns Hopkins Center for Alternatives to Animal Testing recognizes P&G for "outstanding contributions in finding alternatives" in product development and safety evaluations.


P&G testifies before the U.S. Congress to support legislation to promote alternatives research and to establish criteria for regulatory acceptance of alternatives.


P&G helps fund the first International Conference on Validation. P&G also joins the National Institute of Health and Animal Rights International, co-sponsoring research on sharing data for product testing.



P&G establishes a program to award research grants to develop animal testing.


P&G recruits scientists and invests in state-of-the-art laboratories to build a research organization dedicated to reducing and eliminating the use of animals in research.



P&G becomes one of the first companies to put safety testing data into a computer database, helping to avoid duplicate testing.